Olympus E-P3 Pen Digital Camera, Silver, with M. Zuiko 14-42mm II R f/3.5-5.6 Silver Lens & Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 "R" Zoom Lens - Silver

!±8± Olympus E-P3 Pen Digital Camera, Silver, with M. Zuiko 14-42mm II R f/3.5-5.6 Silver Lens & Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 "R" Zoom Lens - Silver

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Post Date : Nov 28, 2011 09:30:59 | Usually ships in 1-2 business days

Olympus E-P3 Pen Digital Camera, Silver, with M. Zuiko 14-42mm II R f/3.5-5.6 Silver Lens & Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 "R" Zoom Lens - Silver

PEN E-P3 Designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world:the PEN E-P3. The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression,delivering professional image quality, the World's Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface, all elegantly packaged in a classic, all-metal body with full-advanced controls. Twonew M. Zuiko prime lenses also join the family of six MICRO Four Thirds® lenses,to expand the broad options offered to imaging enthusiasts. Look what you can do with the new Olympus PEN E-P3. It blends high-quality still images expected of a digital single lens reflex (DSLR) camera with high-definition (HD) video, AC3 Dolby Digital audio (comparable to studio recordings) and In-Camera Creativity in an ultra-portable body. The PEN E-P3 hasit all. Superior Image Quality A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanksto the camera's built-in flash, AF illuminator and ISO up to 12,800. To improve color and speed, the Olympus PEN E-P3 features the new TruePic VI Image Processing Engine. Photos and HD videos taken with the PEN E-P3 will be crisp and clear thanks to three modes of in-body image s

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Fuji Finepix X100 Digital Camera - First Look Video

!±8± Fuji Finepix X100 Digital Camera - First Look Video

Follow TSH on Twitter: www.twitter.com Tech.Stops.Here. Blog: www.techstopshere.net A first look at the Fuji Finepix X100. Competing against the micro 4 cameras such as the Sony NEX-C3 and Olympus PEN EP-3, the Fuji has a lot of hype surrounding it due to its retro design, high image quality and great high ISO performance. Full review will be released by TSH soon.

Fuji Finepix X100 Digital Camera - First Look Video

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Retro Marketing

!±8± Retro Marketing

Retro marketing is about using the past to sell the present. The new Beetle, the reintroduction of the Wispa bar, Ray-Ban Aviator sunglasses and the latest Olympus E-P1 retro style digital camera are all examples of successful retro marketing.

Successful retro marketing is more than just nostalgia. It is about getting a new following for an old style product. The Wispa bar was reborn from an internet campaign to bring it back. The retro cars have their own band of young buyers, keen on the retro image, but wanting a modern car.

It is too soon to tell if the Olympus E-P1, based on the original Olympus Pen series, will succeed. It has the ingredients to make it a modern, cult object. The original Olympus Pen was a small, but advanced camera, the new Pen is the same. Its retro styling looks bang on target; it has the serious look of a top camera from the sixties. The retro brand story is also right. Olympus cameras in the sixties and seventies were compact and innovative, setting new standards in design. The new Pen is also pushing boundaries - the flexibility of an SLR, combined with the convenience of a compact in a retro package.

Success in retro marketing needs to based on a solid and believable brand story. It needs to be more than skin deep and it needs to be pursued with conviction. Retro also needs to appeal to the young. Older customers do not often buy the retro story.

The Jaguar X-Type and S-type saloons were an attempt to go retro for the more mature executive car market. Both have now been dropped by Jaguar. The motoring press did not like either car particularly. They berated their retro styling as 'outdated'. Come on! that's the whole point isn't it? However, I think the main reason for their comparative poor performance was that Jaguar was a little shy about retro style. Recent facelifts played it down. If you want to go retro, it has to be deliberate and full on.

The new Mini, Fiat 500 and Beetle all have their own following. Of the three cars I think the Fiat 500 has most closely captured the look and feel of the original. It is, however, clearly a different car, larger with substantially more power and with all of today's mod cons. They are probably targeting the same kind of buyer as their sixties' equivalent, young trendsetters. Those buyers have more money to spend and want something with character, but more than the most basic form of transport.

Wispa was a reissue of a Cadbury's chocolate bar from the 80s. Cadbury's dropped Wispa after a brand reorganisation, but a successful internet campaign showed that there was still a market for it. Sales of Wispa had slumped, but as a retro product it has a new following and Cadbury's are soon to revive Wispa Gold, a bar from the 90s.

Then there are retro products that never went away. Ray-Ban Aviators were fashionable in the 50s and 60s, and were discovered again in the 80s. They continue to sell well today. Their pedigree is impeccable. Designed for US pilots, and popular with the US military: General Douglas MacArthur liberated the Philippines wearing a pair - you can't get more authentic.

Nostalgia has always been a strong selling point, but clearly just any old product will not do. The period has to be right and the story has to be authentic. Has retro had it's day? The answer is clearly no. Like Rock'n'Roll, retro is here to stay.

Retro Marketing

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!±8± Olympus PEN E-P1 12.3 MP Micro Four Thirds Interchangeable Lens Digital Camera (Body Only)

Brand : Olympus | Rate : | Price : $294.95
Post Date : Nov 21, 2011 02:51:39 | Usually ships in 24 hours

Olympus PEN E-P1 12.3 MP Micro Four Thirds Interchangeable Lens Digital Camera (Body Only)

• 12.3-megapixel interchangeable lens digital camera; Micro Four Thirds format
• Body only; lenses sold separately
• In-body Image Stabilization; 3-inch HyperCrystal LCD with Live View function
• Record HD video with high-quality audio; in-camera creative features (for still images and video)
• Capture images and video to SD/SDHC memory cards (not included)

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Olympus PEN E-P1 12.3 MP Micro Four Thirds Interchangeable Lens Digital Camera (Body Only)

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Olympus PEN E-P3 12.3 MP Live MOS Micro Four Thirds Interchangeable Lens Digital Camera with 14-42mm Zoom Lens (Black)

!±8±Olympus PEN E-P3 12.3 MP Live MOS Micro Four Thirds Interchangeable Lens Digital Camera with 14-42mm Zoom Lens (Black)

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Post Date : Nov 10, 2011 19:57:04
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Olympus Pen E-P3 12.3MP DSLR Camera Black & 14-42MM 2RK Lens Black.

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Olympus Digital Cameras - Digging Into the History

!±8± Olympus Digital Cameras - Digging Into the History

One of the oldest companies, Olympus has had a long and historical journey. Olympus digital cameras are being used all over the world today. Let us take a look at the glorious history of Olympus here.

Olympus was started way back in the year 1919 under the name of Takachiho Seisakusho. In fact, the first optical product made by the company was not a camera, but a microscope! The name 'Olympus' was introduced in 1921 as a trade name for the company's optical products.

There is an interesting story attached to the name of Olympus. It has a deep, deep meaning attached to it as well. According to Greek mythology, Olympus is the mountain where the Gods live. And, Takachiho is the mountain where the Gods live according to the Japanese texts. In fact, all the names associated with Olympus cameras have a hidden meaning to themselves. For example, the first product made by Olympus for photographic purposes was the Zuiko 75mm/F4.5 lens in 1936. This is an abbreviation coined from the name of Olympus optical plant (Mizuho Kogaku-kenkyujo) and also has a hidden Chinese meaning.

In the '30s, Olympus introduced many different types of cameras. Due to the world wars, production suffered from time to time till the '40s. The Twins Reflex camera was introduced in 1950s and became instantly popular. In fact, hundreds of models based on this technology were developed by several manufacturers. But it was the Olympus Rolleiflex which set the standard for these cameras in the industry.

However, it was the Olympus PEN which was launched in 1959-60, which established Olympus as the manufacturer of small cameras in the market. The PEN was light, small, innovatively designed and could take 72 shots in one roll! It became increasingly popular and helped Olympus to gain hold of the market. After this, there was no looking back for Olympus and it went from strength to strength.

As far as digital cameras are concerned, by the 80's and '90s, the video camera and the consumer digital cameras were already present in the market. However, they were not of very high quality and could only used for web publishing or low-res prints. But, by the late '90s, technology had advanced greatly and prices had also dropped, hence consumers were now going in for digital cameras more and more. It was at this time, in the year 1996, that Olympus introduced its P&S style cameras which had a resolution of 810.000 pixels. Slowly and steadily, Olympus came up with a 2 mega pixel and then a 3 mega pixel camera by the year 2000. At this time, one of the significant launches of Olympus was the 2.11 mega pixel model C-211 which also had an in-built Polaroid printer.

Today, Olympus is considered to be one of the well-known digital camera manufacturers in the industry. The latest digital cameras by Olympus are:

D-Series: Simple point-and-shoot cameras for beginners.

C-Series: Digital cameras for advanced photographers.

Stylus: Stylish cameras in attractive colors and designs.

E-System Digital SLR's: Professional SLR's for digital cameras.

Olympus Digital Cameras - Digging Into the History

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